Sanborn Advertising is a full-service advertising agency providing services in advertising, marketing and public relations development and campaign execution.

The company philosophy is simple: Advertising and marketing are investments. If they don't increase business or meet reasonable goals, they aren't successful. Looking at advertising and marketing as expenses makes sense only for the IRS.


Sanborn Advertising provides everything your business needs from campaign concept to completion, media placement and success analysis. We provide expertise in print, outdoor, radio, television and internet advertising and web page development.

Our sole goal is to drive business to you by effectively targeting and reaching the customer you want and building your brand with the customers you already have.


The following definitions were approved by the American Marketing Association Board of Directors:


Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)

Marketing Research:

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.

Sanborn Advertising provides all of these functions, using existing research and doing its own client-specific research when needed.


Using its key associations with web professionals and social media professionals, Sanborn Advertising is able to provide clients with effective social media campaigns and web site development with search engine optimization that will drive targeted clients to your web site.


Michael Sanborn, agency owner, provides effective graphic design services specific to client needs, including logo development, web page design, television graphics, direct mail, print and outdoor advertising, labeling and product packaging.


Sanborn Advertising has been responsible for some of the most long-lasting and effective promotions in the Midwest. A key ingredient to most Sanborn promotions is shared value, bringing divergent businesses together for mutual benefit and shared costs.


Sanborn Advertising has been active in media for more than 20 years, both in the Black Hills market and nationwide in industry-specific media. Clients who can't seem to get media attention for their products and services, or those who are combating negative publicity, can look to Sanborn Advertising for clearly defined solutions.


Michael Sanborn became a journalist immediately after graduating from Kansas State University. While at the Rapid City Journal, he was among the most award-winning writers on staff, with awards from The Associated Press, The South Dakota Press Association and the South Dakota Advertising Federation (for special sections). Since establishing Sanborn Advertising in 1990, his writing skills have been used by clients including: custom cigars, toys, bankers association, banks, concert venues, transportation companies, software developers and retail stores.

No matter your writing or editing needs, Sanborn Advertising can fill them quickly and accurately.


Doing some photography himself or contracting with key associate photographers including Sid Spelts and Kevin Eilbeck, Sanborn Advertising can fill your advertising photography needs.


Unfortunately, most people do not seek a professional public relations practitioner until a problem arises - usually with broad publicity. Someone once said public relations is like toilet paper, when you need it, you need it NOW. Wise managers understand that the worst public relations problems can be avoided by public relations planning BEFORE a crisis occurs. If your company has the potential for internal or external public relations disasters, it is best to create a plan and Sanborn Advertising can help create a plan that provides continual positive brand development, while preparing for possible setbacks.


Michael Sanborn is currently a political columnist for the Rapid City Journal. As such, he can accept political clients with the understanding that any issue or candidate the agency is working for will not appear in the Journal column. Sanborn will provide strategic services to local candidates and on issues related to Rapid City, The Black Hills, West River and South Dakota, only with the understanding that the candidates and issues will not appear in any way in his Journal column.

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